I love a supermarket bargain as much as any mum trying to balance the family budget. But there’s one I won’t be buying and that’s a 1kg block of cheese for $6. Why? To explain, Zoe and I have made a quick video to explain the ugly truth behind $6 cheese.
It we don’t value the clean, safe, high quality fresh food that draws shoppers into our supermarkets, we’ll lose it.
The Milk Maid Marian 
Bravo, Marian and Zoe. Another brilliantly powerful piece which outlines so simply what is happening in dairy to help educate the everyday consumer to make a better decision. I’ll be sharing. Make cheese not war!
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Thanks very much for sharing, Simone!
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Thank you this clip is so good. Everyone next time you are in your local supermarket look REALLY look at the dairy shelves. Look at how many brands are on the shelf, count them – they are shrinking right now.
#cheesewar
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Thanks Anne. That’s a really good point. It’s not just the lost income on the $6 cheese itself but the rest of the cheese on the shelves, too.
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Thank you for a simple, unbiased and powerful explanation about the cheese wars Zoe and Marion. Just another greedy grab for profits by the unrelenting forces of huge conglomerates who care nothing for anything but the profit they can make. We love our cheese and know that quality can’t be compromised!
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Thanks very much, Judith. It’s very disappointing but great that there are so many shoppers who do care.
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Though it interesting. Are you going to go into the stores and apologise to the their employees who will get abused by the customers. The customers dont complain and abuse the corporation office. They actually phyiscally abuse the employees who work on the floor and the stock on the shelves. They are not being paid a lot either. I wonder how you would feel if someone abused you at your workplace or in your break or lunch hour or spat in your face and abused you in front of your kids. This is what happens to their staff and their families.
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I don’t think there is any excuse for abusing supermarket employees, Vanessa. I’d encourage everyone with a complaint to do the right thing.
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Very instructional. I’ll be sharing!
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Thanks very much Gavin!
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Great video and well done! A team effort.
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Thank you for reminding us that such discounts usually result in the primary providers being the ones that bear the brunt of the lower prices. I was in the supermarket a few days ago, looking for a bargain in the cheese department. I won’t be doing that again!
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Thanks Rhinophile. That’s very thoughtful.
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Loved it, well explained! Great video. Thank you for making a difference in a difficult industry.
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Why are milk companies doing contracts/deals with Coles and Woolies that undercut their own life blood, the dairy farmers?
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I wish I knew, Larissa. Woolies imports its $6 cheese from NZ. Murray Goulburn took on the contract to supply Coles with its $6 cheese during Gary Helou’s time as MD. You can read MG’s announcement on that at http://www.mgc.com.au/media/31128/MG-Coles-Contract-ASX-Announcment-final.pdf
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Great video, folks!! I hope her teacher sees that!
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http://adf.farmonline.com.au/news/magazine/industry-news/general/supermarket-model-root-of-crisis/2755172.aspx
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