A team of volunteers has just launched a novel idea: what if dairy farmers could sell our milk to more than one customer? It’s a radical concept in dairy circles but not for any other business.
The volunteers have called the concept “Milk Choices” and say the time is right for a fresh look at the way milk is traded at the farm gate. And why not?
When the Milk Choices group asked me to help explain the idea, I jumped at the chance. It’s always important to consider the alternatives and this one may well change things for the better.
Put simply, Milk Choices involves an open market for milk would help farmers and processors manage risk and increase their profitability.
It’s not a working model yet – just a concept – and the Milk Choices team wants all of us to have a say in how it develops.
To get inspired, take a look at the quick little video below.