Sorry if that headline created a word picture you’d rather forget but it wasn’t mine. It’s the phrase used by a farmer describing almond “milk” that caught Twitter’s attention yesterday.
“Crushed nut juice” hit the news as NSW dairy body, Dairy Connect, launched a campaign to have soy, rice, almond and other plant-based extracts relabeled without the word “milk”.
Dairy Connect CEO Shaughn Morgan said there was a constantly evolving range of so-called “milk” products vying for consumer attention.
“We have seen a rise in the number of dairy-imitations made from plants,” Shaughn said.
“We believe that this has been the source of confusion among consumers, some of whom equate the great nutritional benefits of cows’ milk with the plant drink alternatives.”
Can’t imagine how people could confuse the nutrition of dairy milk and something like rice milk? Tragically, the news is sprinkled with the cases of infant deaths due to just that mistake.
They’re all white, they all work well on your Weeties but these cute little explainers from Dairy Australia make it pretty obvious there’s no comparison between the real thing and the imitations.
If you’d rather go natural, go for real milk
Perhaps the most surprising difference between real milk and the imitations is the amount of processing and added ingredients. Wow!
Real milk is a naturally good source of protein and calcium but the imitations must be fortified with artificial ingredients to come close.
Truth in labeling is important to me, both as a dairy farmer and a mum. Families at the supermarket deserve to know exactly what they’re buying, so I’ve added my signature to Dairy Connect’s petition. Do you think it’s time to take a stand for real milk, too?