Why would an average Aussie give farms a second thought?

What does the average Aussie think of Australian dairy farming? Apparently, not much. They’re happy that their milk and other dairy foods are exceptionally safe and high quality and that’s about it. They know they are blissfully ignorant and most are happy to keep it that way.

This was the message from Neilson’s Courtney Sullivan when she addressed the Australian Dairy Conference last week. She’d selected some drawings made by milk drinkers to give us an insight into their thinking. A cow with eight teats and two udders produced milk that somehow got to a factory, then a warehouse, then into a massive shopping trolley that finished up in a massive house.

So, why are you here reading a dairy farmer’s blog, dear reader? You are obviously an exception from the norm and I’m very pleased that you are so far from average (still, it is very rare to meet an average Australian, who shares a home with 1.6 others and one-third of a dog).

Apparently, the Australian Year of the Farmer believes that the average Canberran family gets excited about loyalty cards when they think of farmers. Victoria Taylor took her family to the Canberra Show last weekend and you’d be amazed to read her blog post about the experience and the lasting impression made by the Australian Year of the Farmer stand.

Love to hear your thoughts on what makes farming interesting to those not currently up to their boots in it!