Why don’t we sell our milk direct to consumers?

I’d love to sell our milk direct at farmer’s markets and I’ve even done the sums.

I can’t see how it’s feasible for us right now. In Australia, milk must be pasteurised before it can be sold for others to drink. Just buy a pasteuriser then, you say? Well, it’s not even that simple. We’d need to build a clean room and invest in new tanks, pumps, packaging machinery, refrigeration equipment and transport. And then, we’d have to show we’d meet Australia’s very stringent food quality standards – lots of protocols and documentation that would take thousands of dollars to establish. It all adds up to a six-figure investment.

That’s the bad news but the good news is that Australian milk is incredibly safe.

3 thoughts on “Why don’t we sell our milk direct to consumers?

  1. Hmmm… Reminds me alot about the requirements for setting up to make cheese. So much red tape, such a big investment, lots of work and time! And then people want to know why small scale cheese is “expensive”.

    Really enjoying your blogs!


    • Yes, you’re right. The time and work commitment can’t be underestimated. We’d have to do it on the eighth day of the week! Congratulations Justin on making your cheese enterprise a reality!


  2. Hi Marian
    We too have done the sums and they don’t work for us on our farm either. The red tape is amazing for manufacturing dairy products and a little frustrating for anyone looking to start small and grow a business.
    Keep up the great blogs!


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