I’d love to sell our milk direct at farmer’s markets and I’ve even done the sums.
I can’t see how it’s feasible for us right now. In Australia, milk must be pasteurised before it can be sold for others to drink. Just buy a pasteuriser then, you say? Well, it’s not even that simple. We’d need to build a clean room and invest in new tanks, pumps, packaging machinery, refrigeration equipment and transport. And then, we’d have to show we’d meet Australia’s very stringent food quality standards – lots of protocols and documentation that would take thousands of dollars to establish. It all adds up to a six-figure investment.
That’s the bad news but the good news is that Australian milk is incredibly safe.