It’s been an amazing week. First, milk processor Lion, came right out and said the unthinkable – that a milk price below the cost of production was “fair” and that there need to be fewer dairy farmers in Queensland and New South Wales.
Then, yesterday, Sue Neales (follow her @BushReporter on Twitter) of The Australian reported that “Desperate Australian dairy farmers are looking to fly fresh milk directly into Asia to deprive Coles and Woolworths of their unassailable market power.”.
In Sue Neales’ story, Dairy Connect farmers’ group president Adrian Drury said: “We are telling the supermarkets that they mightn’t always have easy access to fresh milk and that they take us for granted at their peril in their push to force milk prices down.”.
What does that mean for you, the milk drinker?
To put it bluntly, you might find yourself drinking UHT milk rather than fresh milk sooner than I expected. Rumours are rife in dairy-land that Coles is keen to shift you from the fridge to the aisles when it comes to picking up your milk. Coles has quite a contingent of European executives these days, where the move from fresh to UHT has been spectacularly successful for the supermarkets. According to Wikipedia, 7 out of 10 Europeans regularly drink UHT rather than fresh milk.
Why UHT? For supermarkets, the benefits of stocking UHT are huge. It lasts longer, it doesn’t need to be refrigerated and, best of all, it can be sourced from far away, increasing their range of supply.
What’s wrong with that, you may ask? After all, there’s evidence that UHT is greener (given it doesn’t need to be refrigerated) and it is still good for you (read more about UHT here, if you like). Question is, do you want to be able to choose?
PS: If The Australian won’t let you read Sue’s story, Google the headline Farmers’ bid to end duopoly milk run and you should be able to read the lot.