I am itching to watch an industry sustainability promo that stands apart courtesy of three missing words: “billion”, “economy” and “jobs”.
A discussion about sustainability should be like a love story: what matters to you matters to me, too. Don’t start by telling me how much money you earn. Tell me you do the right thing because you care.
The real life story of dairy and sustainability is so much more inspiring and it beats me why we find it so hard to say how we really feel.