There may have been a few villains in the dairy disaster but a year on from the day Murray Goulburn made its infamous announcement, there are many more heroes.
Millions of them.
I remember my first trip to Melbourne after the story of our plight reached the city. A business acquaintance greeted me with: “Getting tricky buying a litre of milk these days, Marian.”. Lee had been to three shops before he could find branded milk.
Three shops. For a bottle of milk.
I remember my neighbours calling in to see if I really was alright after The Project went to air while I welled up with tears beside my husband. The tears spoke of the sense of despair, shock and downright frustration that being helpless in the face of careless callousness.
But not any more.
The sense of helplessness has passed, thanks to people like Lee and those, like Waleed Aly, who made our stories heard. Ordinary people took the extraordinary step of doing something Coles and Woolies never thought they would. They showed they cared with their wallets.
And that clear, genuine care drove action.
We farmers have been gifted something precious, a once in a lifetime chance to change things for the better. Thanks to all the ordinary people making an extraordinary statement with the simple, everyday purchase of milk, we have the attention of the nation’s watchdogs and the ear of its leaders. If we are clever enough, we can make sure this never happens again.
Now that’s something worth remembering on a day we’d otherwise rather forget. Thank you.
3 thoughts on “Milk maid says thank you to her heroes: you!”
Great blog Marion, it’s a community, team effort to rebuild this industry. Thanks also to those who called in on their neighbors, those who stopped in for a chat or arrived to lend a hand or called someone to ask, “Are you ok?”
Marion, I couldn’t find branded LL skim milk at either Wworths or Foodworks in our town a week or so ago. Only heaps of no name. Was a bit suss
That is wonderful. Gaining the trust and affection of the public is a very fine thing. I don’t know if you saw stories of the terrible fires in our southern states, but the reaction of people stepping in to help there was uplifting as well. Never saw so much hay being hauled from those who have it to those who lost it.